ABOUT PROPERTY PRICER

Excellence in Innovation, Shoalhaven Business Awards, 2026

Property valuation, re-imagined.

Independent, privately owned, Australian

Property Pricer is an independent, privately owned Australian property valuation company. Its team of professionals, including a Certified Practising Valuer (CPV), provide specialist property valuations Australia-wide, assisting individuals and professionals with property valuations for capital gains tax, SMSF, stamp duty, deceased estates, and any financial matters where independent property valuations are required.

Sounds like a regular property valuation company? That’s where the similarities end. Our methodology flips traditional valuation on its head and we’re proud that the result is changing the way Australians think about valuing property!

A breakthrough: applying maths and measurement to property

Rather than comparing your property to others using the industry’s historical ‘comparisons’ model, we start with a deep dive into the individual features that make your home stand out – your property is as individual as you are and we know the details matter! 

This information is applied to a standardised property measurement scale for objective and detailed analysis – a process that is considered essential in any form of data analysis in any industry, but which has not been used in property valuation before – and then combined using regression analysis with environmental factors that impact the current value (such as location, market conditions and buyer sentiment).

Why do we believe this is the future of property valuations? In addition to delivering unprecedented detail, accuracy and transparency at an extremely affordable price, using a standardised measurement scale and the mathematical process of regression analysis ensures an objective, explainable and consistent valuation each and every time, no matter the location or uniqueness of the property.  

This assures you as the property owner receive a transparent, unbiased valuation that puts you in a position of confidence for property negotiations and government-required reporting – in over five years we’ve not had a single report questions let alone rejected by the Australian Tax Office.

A different approach only matters if it works: scientifically proven and independently validated

Developed and refined through years of research, the Property Pricer tool has undergone rigorous testing and stood up to the challenge.  When tested against over 3,500 properties sold Australia-wide, Property Pricer achieved 98.5% accuracy when valuation estimates were compared to actual sale prices.

Additionally, when independently tested and reviewed by a European university professor the conclusion was:

“This verifiable, rule-based algorithmic evaluation ensures that buyers, sellers, and auditors receive a highly precise property value rooted in undeniable mathematical logic rather than subjective approximation.”

Dr Tobias Miunske

Professor of Algorithmics and Artificial Intelligence, RWU Hochschule Ravensburg-Weingarten University of Applied Sciences, Germany

And did we mention award-winning??  In 2026 we were delighted to accept Excellence in Innovation at the Business Awards in the Shoalhaven for our application of unique technology and innovation in business.

Personal service is part of the methodology

Property Pricer’s residential, commercial and land valuations are not automated property estimates. Every report is personally researched and prepared by our Australian-based team. Our proprietary technology gives our team a powerful and consistent framework for doing that work. It helps us analyse more information and apply our methodology rigorously — but people remain at the centre of the process and we believe that’s important.

Property valuation can involve important financial decisions, and sometimes a property or situation doesn’t fit neatly into a box. That’s why you can speak directly with us – we listen to you and take the time to understand the circumstances about your property.  It’s a deliberately personal approach: rigorous analysis supported by people who care about getting the answer right.

Leadership Team

Ross McLelland

Ross McLelland

Founder and CEO

Kim Tilbrook

Kim Tilbrook

Chief Operation Officer

Nina Burns

Nina Burns

Valuations Manager

Rebecca Sleath

Rebecca Sleath

Communications Manager

Paul Miunske

Paul Miunske

Head of Technical Development

Our Commitment to Innovation and Excellence

"At Property Pricer, we uphold the highest standards of professionalism, ensuring every valuation report is thorough, accurate, complete, and able to withstand scrutiny. Our unwavering commitment is to deliver class-leading, top-quality reports every time, guided by the principle: 'Is it a class act? Is it the best we can do?' If the answer is no, the report is not released. We will refine it until the answer is yes.

"Our goal is to empower you with reports that enable exemplary service to your clients and auditors, or provide you with precise information for critical property decisions. Any deviation from these standards, by us or others, we address promptly to elevate professionalism in property valuation services. We strive to provide unmatched service and quality, and we hope you recognise this dedication with every report you receive from Property Pricer."

Ross McLelland

Founder and CEO, Property Pricer

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